Designer Kitchens
Designer Kitchens is a luxury kitchen design company located in Rochester, NY. The company's focus on high-end design and quality craftsmanship had garnered a reputation for excellence in the industry, but it needed a strong brand identity and website to match.
Designer Kitchens reached out for a personable and collaborative creative process to better represent their unique vision. The company needed a complete brand overhaul, including a brand strategy and a custom website showcasing its beautiful work.
Deliverables:
Voice & Brand Strategy
Website Content Writing
Brand Design & Art/Photo Direction
Website Design
Creative Workflows & Templates
Brand Strategy
First, I extensively researched the company's target audience and unique selling points. Based on this research, I created a new brand identity emphasizing Designer Kitchens' commitment to luxury, quality, and attention to detail. This new identity was then integrated into their marketing materials, including their website.
Website Design
The custom website was explicitly tailored to Designer Kitchens' needs and goals. The site was designed to be visually stunning and user-friendly, showcasing their portfolio of work through beautiful imagery and detailed project descriptions. The website was designed to showcase the designer portfolio, inform users about their tailored design process, and convert users to schedule a consultation.
Results
Designer Kitchens' collaboration with Madison resulted in a strong brand identity and a user-friendly website that showcases their beautiful work. We set up a streamlined workflow with templates and systems to maintain brand consistency and improve efficiency. This has helped the company stand out in a competitive market and attract new clients seeking luxury kitchen design.
Credits: Kitchens designed by Mark Fisher. Photographs by Christopher Bacon
kind words
Madison has been great to work with! She is friendly, professional, and quick to respond. She did a great job with our business rebrand and website, and we look forward to continuing to work with her.