Anaya Home

Anaya Home is a contemporary lifestyle brand committed to redefining the art of interior design. Focusing on merging timeless aesthetics with modern functionality, they offer a curated collection of furniture and decor that elevates any living space.

Their brand is sophisticated, with stylish pieces that transform any home into a haven of comfort and beauty. They needed a consistent look and feel across marketing materials and an efficient workflow for their labels, catalogs, and marketing materials.

Deliverables:

Art Direction
Label/Packaging Design
Creative Workflows & Templates

Art Direction

Maintaining the integrity of Anaya Home hinges on establishing a uniform brand identity and art direction. Inconsistencies in branding and art direction can confuse customers and dilute the brand's impact. In the past, Anaya Home's marketing materials fell short of effectively presenting its products and brand, primarily due to a lack of clear direction and visual strategy.

With the introduction of a cohesive visual strategy, Anaya Home now has the ability to harmonize all visual and messaging elements. This, in turn, enables the delivery of a compelling brand narrative that resonates with its audience, ultimately leading to heightened brand recognition and overall success.

Creative Workflow

Creating beautiful marketing materials and templates ensures a consistent and visually appealing representation of the brand across various platforms and uses. These materials serve as the face of the brand, leaving a lasting impression on customers. The beautifully designed templates maintain brand integrity and enhance brand recognition, making it easier for customers to identify and connect with Anaya Home.

These efficiently crafted templates streamline the design process, saving time and resources while ensuring that the brand's aesthetics are consistently applied to promotional materials, enhancing the overall impact of their marketing efforts.