Hello, I’m Madison.
Design director, composer, and artist.

SCROLL FOR THE GOOD STUFF ↓

A box of matches with a tiger logo and the words "Marmalade Lounge" in front of a black-and-white framed artwork of a woman holding a bottle, next to a flower arrangement.
A wooden side table with black metal legs, a gray armchair, and a book titled 'Prada Catwalk' on the table, with overlaid text 'Freelancing Field Notes' and a small flower icon.
A chessboard with black and white pieces, poised for a game.
Illustration of a skull with a sunflower growing out of the top.
Black text saying 'The Honey Book' with a small bee icon above the letter 'H'.
Black logo with the word 'Glam Boss' written in a stylish, cursive font.
The image features a person with blonde hair and glasses, sitting at a white table, writing on a piece of paper with a pen, and looking focused. The background includes a white wall and a glass of water.
Logo for Freelancing Females, featuring stylized text with 'freelancing' in bold and 'females' in script, in black.
A woman sitting at a desk with a computer and various office supplies, smiling and looking at her work.
A black and white drawing of an abstract shape that resembles a butterfly with wings spread open.

01 — MEET MADISON ✿

Design direction by day
Creative side quests by night

Madison Bracaglia is a design director and brand strategist with 10 years of experience building brands that connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Mel Robbins, Girlboss, and Mailchimp.

By day, Madison helps visionary founders and agencies translate complex ideas into compelling visual narratives through human-centered design, strategic illustration, and thoughtful art direction. By night, she channels that same storytelling into fine art and neo-classical piano composition.

Portfolio

10 years of agency and freelance creative leadership across global brands. This collection showcases full 360-degree integrated campaigns, including branding systems and web design, all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.

EVENT ACTIVATION

Westhaus Group

01

BRAND IDENTITY

Marmalade Lounge

02

FULL CAMPAIGN

Evolution Pilates

03

BRAND + WEB

Westhaus Group

04

BRAND IDENTITY

Rooted Provisions

05

Creative Storyteller

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Human-First Design

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Creative Storyteller ・ Human-First Design ・

Compositions

Neo-classical piano compositions that explore the space between darkness and light. I tend to write them like stories so that they build, turn, and settle in that framework. (More impactful with headphones 🎧)