Hello, I’m Madison.
Brand strategist, designer, and illustrator.

BASED IN NYC

SCROLL FOR THE GOOD STUFF ↓

Illustrated bouquet of pink flowers and green leaves in a red vase on a table beside books and window blinds

Laptop decorated with “The High 5 Habit” stickers, including an illustration of a woman reading the book by Mel Robbins.

Laptop displaying a wellness creative agency website on a green velvet chair, resting on colorful books over a wood floor.

Creative business workshop materials on a mustard-yellow background, including brochures about client communication, blockers to success, and quarterly planning.

Hands typing on a pink laptop displaying “Freelancing Field Notes,” surrounded by pink faux fur.

Illustrated home office with a computer displaying a web design job listing, desk lamp, flowers, and orange chair beside the text “Freelancing Females.”

Cream canvas tote bag with long handles and circular “Every Body. Evolution. Pilates. Movement for everyone.” graphic against a blue background

Illustrated freelance workspace collage with notebooks, glasses, coffee cups, laptop keyboard, plants, flowers, and “The Love of Freelance” lettering

Highest Self Joy Berry Blissful THC microdosing gummy box with colorful abstract background

Person using a laptop displaying the Sola Salon Studios website on a mustard-yellow couch

Solid black image with no visible objects or details

Black graphic displaying the word “HONEYBOOK” in large outlined letters

Black background with faint outlined decorative lettering reading “QTI BOSS.”

Stylized black typography reading “Freelancing Females” on a black background

Black image with no visible objects or details

Black graphic displaying the words “FOCUS” and “FEATURES” in large stylized typography.

Design direction by day, creative side quests by night

MEET MADISON

Smiling woman with long dark hair wearing a black shirt indoors beside a leafy houseplant

Golden retriever lying on a patterned area rug indoors

White handwritten script reading “luna” on a gray background

Madison Bracaglia is a design director and brand strategist who's spent a decade shaping how lifestyle brands connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Netflix, Girlboss, and Mailchimp.

After hours, she channels that same storytelling into fine art, neo-classical piano composition, and adventures with her dog, Luna (pictured 💕).

HOME BODY

ADVENTURER

TEXTING

PHONE CALL

NIGHT OWL

MORNING BIRD

PEN & PAPER

NOTES APP

What I do best: Craft brand experiences built to convert, connect, and scale.

YOUR CREATIVE PARTNER

Highest Self Zen Berry Om mindful microdosing gummy packaging on an iridescent blue background

Brand Identity Systems

Campaign Art Direction

Illustration

Experiential + Events

Web Design (UX/UI)

Digital + Print Design

Social & Content Design

Creative Systems

Portfolio

10 years of agency and freelance creative leadership across global brands. This collection showcases full 360-degree integrated campaigns, including branding systems and web design, all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.