Hello, I’m Madison.
Design director, composer, and illustrator.

BASED IN NYC

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Design direction by day, creative side quests by night

MEET MADISON

Madison Bracaglia is a design director and brand strategist who's spent a decade shaping how lifestyle brands connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Mel Robbins, Girlboss, and Mailchimp.

Madison helps visionary founders and agencies translate complex ideas into compelling visual narratives through human-centered design, strategic illustration, and thoughtful art direction. After hours, she channels that same storytelling into fine art, neo-classical piano composition, and adventures with her dog, Luna (pictured 💕).

HOME BODY

ADVENTURER

TEXTING

PHONE CALL

NIGHT OWL

MORNING BIRD

PEN & PAPER

NOTES APP

YOUR CREATIVE PARTNER

What I do best: Craft brand experiences built to convert, connect, and scale.

AREAS OF EXPERTISE

Brand Identity Systems

Campaign Art Direction

Illustration

Experiential + Events

Web Design (UX/UI)

Digital + Print Design

Social & Content Design

Creative Systems

Portfolio

10 years of agency and freelance creative leadership across global brands. This collection showcases full 360-degree integrated campaigns, including branding systems and web design, all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.