Frequency Wellness Space
Frequency Wellness Space is a studio space and community for wellness located in Rochester, NY. Their vibrant wellness community offers flexible spaces for coaching, counseling, bodywork, and large group format classes and events.
Due to the multiple facets of the business, they needed a clean and strategic website that informs, converts, and facilitates the services mentioned above. I worked with the studio owner to establish art direction, content, and a user-friendly website.
Deliverables:
Voice & Brand Strategy
Website Content Writing
Brand Design & Art/Photo Direction
Website Design
Marketing Materials
Content & Strategy
The content strategy for the Frequency website is designed to funnel the audience toward membership sales while engaging and informing them concisely. The primary objective is to guide users towards booking one of our membership options, all while establishing their website as a professional and trustworthy platform from the very first interaction.
art direction
Website Design
Above the fold, our primary call to action prominently directs visitors to our membership sales page, ensuring they immediately understand the value we offer. I provided a secondary link to the public events page to engage visitors further, inviting them to explore. This emphasizes the community aspect and encourages visitors to take action to become members and/or take part in the community at Frequency.
Sales Page
The sales page strategy for Frequency is centered around the primary objective of converting visitors into members. To achieve this goal, I carefully structured the page to provide essential information and compelling calls to action (CTAs) that guide users toward taking the next step and becoming part of our vibrant wellness community.
Your Unique Selling Proposition
Customer Profile
The Spaces
Membership Plans
Benefits of the Community
How it Works
Schedule a Tour
Testimonials/Social Proof
FAQs
Final CTA
kind words
Madison did an incredible job building the website for my business. She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website that clearly communicated my brand, business and was a very user friendly site to navigate. Madison made the process really easy for me and was great collaborating and incorporating me at every point of the process. Highly recommend!
karen c. frequency wellness space
Logo and Favicon designed by artist Ryan Tamer
