Madison Bracaglia

     Art Direction foR     

Home & Wellness Brands

Featured
AGENCY work

Coming soon

This portfolio highlights a diverse range of work from my experiences in agency roles, in-house teams, and freelance projects. The talented collaborators and agencies who contributed to these projects are acknowledged throughout.

Frequency Wellness Space

Frequency Wellness Space is a studio space and community for wellness located in Rochester, NY.  Their vibrant wellness community offers flexible spaces for coaching, counseling, bodywork, and large group format classes and events.

Due to the multiple facets of the business, they needed a clean and strategic website that informs, converts, and facilitates the services mentioned above. I worked with the studio owner to establish art direction, content, and a user-friendly website.

    • Voice & Brand Strategy

    • Website Content Writing

    • Brand Design & Art/Photo Direction

    • Website Design

    • Marketing Materials

Anaya Home

Anaya Home is a contemporary lifestyle brand committed to redefining the art of interior design. Focusing on merging timeless aesthetics with modern functionality, they offer a curated collection of furniture and decor that elevates any living space. 

Their brand is sophisticated, with stylish pieces that transform any home into a haven of comfort and beauty. They needed a consistent look and feel across marketing materials and an efficient workflow for their labels, catalogs, and marketing materials.

    • Art/Photo Direction

    • Label/Packaging Design

    • Creative Workflows & Templates

Designer Kitchens

Designer Kitchens is a luxury kitchen design company located in Rochester, NY. The company's focus on high-end design and quality craftsmanship had garnered a reputation for excellence in the industry, but it needed a strong brand identity and website to match.

Designer Kitchens reached out for a personable and collaborative creative process to better represent their unique vision. The company needed a complete brand overhaul, including a brand strategy and a custom website showcasing its beautiful work.

    • Voice & Brand Strategy

    • Website Content Writing

    • Brand Design & Art/Photo Direction

    • Website Design

    • Creative Workflows & Templates

Arbor Venues

Arbor Venues is a premier destination for unforgettable weddings in Rochester, New York. They take pride in offering a diverse range of exquisite venues that cater to your unique tastes and desires. In addition to their beautiful venues, they also operate a wedding planning company, Agathi and Co., and catering services. 

Every detail matters when creating an exceptional wedding experience, and they need their branding, marketing materials, and website to follow suit. I created a design system and templates for the team to maintain the integrity of Arbor Venues’ exceptional reputation.

    • Art/Photo Direction

    • Brand Identity & Strategy

    • Website Design

    • Marketing Materials

    • Creative Workflows & Templates

kind words

Madison did an incredible job building the website for my business. She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website that clearly communicated my brand, business and was a very user friendly site to navigate. Madison made the process really easy for me and was great collaborating and incorporating me at every point of the process. Highly recommend!

karen c. frequency wellness space