Madison Bracaglia

creative strategy

for home and wellness studios

FEATURED
WORK

This portfolio highlights a diverse range of work from my experiences in agency roles, in-house teams, and freelance projects. The talented collaborators and agencies who contributed to these projects are acknowledged throughout.

Services

I specialize in offering a full range of design and creative direction services, from web design, and branding to campaign development. For nearly a decade, I’ve enjoyed working with teams of all sizes in freelance, in-house, and agency settings.

I aim to create streamlined workflows that make it easy for your team to manage their day-to-day creative needs. By tailoring my approach to fit your specific goals, I help set your company up for long-term success, ensuring your brand is cohesive, visually engaging, and ready to thrive.

Art Direction & Design

Brand Identity Design

Squarespace Website Design

Hi, I am Madison, a Creative Strategist Specializing in Home & Wellness Brands.

I’m a designer and art director with over nine years of experience working in agency settings and with freelance clients. My background allows me to blend strategic thinking with creative execution, ensuring that every project I take on is both visually captivating and compelling.

I love collaborating with passionate people and brands to bring their ideas to life. If you’re looking for a designer who can help elevate your brand through thoughtful, well-crafted design, I’d love to connect!

Design Process

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Design Process //

My design process is rooted in a commitment to quality and craftsmanship.

This process allows for attention to detail at every step, ensuring the final result is timeless, resonating with its audience long after its initial creation. It’s about creating work that stands the test of time while maintaining integrity and purpose.

  • This is where we discuss your business needs, style preferences, goals and establish the information for the project proposal.

  • This is when we will get into all the nitty-gritty details. You will fill out a questionnaire, and then we will have a follow-up meeting to discuss your responses and answer any questions you may have. We will also review style boards to ensure we’re on the same page.

  • Based on our meeting and questionnaire, I will start the research process and create the agreed upon concepts/directions for you to review.

  • Once the final has been selected and approved, all of the agreed-upon project specs will be completed in phase 4. (While keeping you in the loop the entire time!).

  • Once approved, the final files will be released (after payment has been received), and we will have a final meeting to review any questions. The files will also include guides on using them best to make the most out of your new designs. 

Kind Words

  • She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website

    Madison did an incredible job building the website for my business. She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website that clearly communicated my brand, business and was a very user friendly site to navigate. Madison made the process really easy for me and was great collaborating and incorporating me at every point of the process. Highly recommend!

    Karen C.

  • I've had the privilege of working with Madison for several years now, and I can confidently say that she is an outstanding freelance designer.

    Not only is Madison a true professional, but she's also a pleasure to work with. Her ability to understand our unique needs and translate them into stunning visuals sets her apart. I've recommended Madison to numerous friends and colleagues, and they've all been thrilled with the results she's delivered.

    Tia M.

  • Her response time was quick and communication was clear. Cannot recommend enough!

    Madison was incredibly creative and knowledgeable. Her response time was quick and communication was clear. Cannot recommend enough! She did a great job with the rebranding for my company.

    Kelsey A.

  • She was professional, responsive and helpful, and she delivered a beautiful custom website.

    Madison did a beautiful job redesigning my Squarespace site! I just rebranded my business and with minimal direction, Madison was able to take my brand guidelines and my vision and create EXACTLY what I was looking for! She was professional, responsive, and helpful, and she delivered a beautiful custom website. I highly recommend her to anyone who is looking for a website design!

    Christa B.

  • She did a great job with our business rebrand and website and we look forward to continuing to work with her.

    Madison has been great to work with! She is friendly, professional, and quick to respond. She did a great job with our business rebrand and website and we look forward to continuing to work with her.

    Laura S.

Client Welcome Guide

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Art Direction for Home & Wellness Brands

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Art Direction for Home & Wellness Brands //